Every product or service that has ever been brought to market has a distinct purpose. Pretty interesting to think about, right?
This all comes down to design. From the smartphones we use every day to our cars that take us from point A to point B, every product we use was designed to solve a problem.
Great design values a simplistic user interface that is convenient, functional, and aesthetic.
Design is all around us, but we completely forget it is present. Often, the user experience is created to minimize the intense detail of the design process.
Continue to read more about design and how it is everywhere.
Design and the User Experience
Iconic 20th-century designer, Dieter Rams, said it best: “You cannot understand good design if you do not understand people; design is made for people.”
When designing a product or service, the user experience should be the first priority. Companies in a variety of different industries have recognized the importance of simplicity when creating solutions to everyday problems.
Apple and the iPhone
No company better defines this principle than Apple. Under the creative leadership of Steve Jobs and industrial designer, Jony Ive, Apple set out to change the world and rethink what a mobile phone can be.
Back in 2007, the iPhone was revolutionary. Smartphones of the era were complicated and had plastic keyboard designs. These products were hard to use and aesthetically unattractive.
More so, their physical design was permanent. The user interface could not be customized or improved.
Good design is never finished. With touch-based software, Apple saw the potential to consistently improve the user experience on iPhone.
Apple’s design team changed the game with the introduction of multi-touch technology. Not only did the iPhone make the mobile phone experience far more enjoyable, but it created a whole new level of expectations for mobile products moving forward.
The Best Design Has A Great User Interface
Not only did Apple rethink what a mobile phone could do, but embraced the challenge to redefine the watch too. For centuries, the watch’s principal goal was to be an accurate timepiece.
Apple saw the opportunity to make it into a life-saving health device, as well as a product that could help us communicate with others. To achieve this goal, the tech giant had to create a special user interface for the Apple Watch.
WatchOS, inspired by elements of iOS, made the watch simple to use while offering users access to essential information. Through incredible hardware and software, Apple was able to create a device that served three distinct purposes: health, timekeeping, and communication.
Design in Unexpected Places
Design is not only important for the products we use on a daily basis. Think about parking garages and store layouts. These are concepts we do not think often about, but they both require careful planning and design.
To exemplify, store layouts are specifically created to enhance the user experience and encourage shoppers to find what they need and more.
Main brands of different food products are on eye level for a reason. Stores want key brands customers love to be convenient to see as they shop.
Many things we experience have been designed with us in mind. Even the things we least expect.
Explore Branding and Digital Marketing Strategies Today
Your branding and marketing deserve the same attention to design and detail as your company’s offerings.
Branding and digital marketing strategies help you engage your audience and tell your story. Through your marketing efforts, you can demonstrate to potential clients that you value the user experience.
From the user interface to your products to your packaging, create an experience your customers will never forget.
To learn more about us and how we can help you with your branding and digital marketing, please contact our team today.